Training Courses

Course Content

✓ Global Economic Landscape and Industrial Policy Analysis
Interpretation of industrial policies across major economies (United States, European Union, East Asia, Middle East, etc.)

✓ Global Supply Chain Reconfiguration
De-risking and de-Sinicization, nearshoring, offshoring, and friend-shoring trends

✓ Overseas Expansion Logic of Different Types of Chinese Enterprises
Manufacturing, internet platforms, consumer brands, and high-technology companies

✓ Global Competitiveness and Structural Weaknesses of Chinese Enterprises
Cost structures, technological capabilities, branding, and institutional differences

✓ Case Studies of Successful and Failed Global Expansion
In-depth analysis of outbound cases including Huawei, BYD, Shein, Anta, versus early-stage failed expansion cases

Course Content

✓ Primary Pathways for Global Expansion
Export trade, cross-border e-commerce, overseas manufacturing facilities, mergers and acquisitions, and joint ventures / strategic partnerships

✓ Comparative Analysis of Global Expansion Models
Differences and challenges across manufacturing-led, services-led, and technology-driven international expansion

✓ Business Model Innovation
Asset-light operations, global brand building, and industrial value chain collaboration

✓ Digital Enablement for Global Expansion
Cross-border e-commerce platforms, social media–driven marketing, and data-driven product selection

✓ Identifying the “Second Growth Curve”
Region-specific market differentiation strategies across Southeast Asia, the Middle East, and Latin America

Course Content

✓ International Trade Compliance
Customs duties and tariffs, rules of origin, export controls, and bilateral/multilateral trade agreements

✓ Local Legal Environment & Regulatory Oversight
Labor and employment law, environmental regulations, and intellectual property protection

✓ Investment & Financing Compliance
Anti–money laundering (AML), foreign exchange controls, and cross-border capital flow regulations

✓ Contractual Risk & Dispute Resolution
International arbitration and choice of governing law and jurisdiction

✓ Data Protection & Privacy Compliance
EU and North American data protection regimes (GDPR), and cross-border data transfer controls

✓ Case Studies of Common Corporate Compliance Risks

Course Content

✓ End-to-End Process for Overseas Manufacturing Facilities
Site selection, regulatory approvals, construction, and supply chain build-out

✓ Local Talent Management
Recruitment strategies, cross-cultural management, and incentive mechanisms

✓ Supply Chain & Logistics Management
Local supplier selection, cross-border transportation, and inventory management

✓ Market Entry Strategies
Direct sales, agency and distributor models, and cross-border e-commerce channels

✓ Brand Building & Marketing
Cross-cultural communication, brand localization, and social media operations

✓ Customer Service & After-Sales Support
Establishing localized customer service systems and structured user feedback mechanisms

Course Content

✓ Overseas Investment and Financing Models
Equity investments, mergers and acquisitions, joint ventures, and fund partnerships

✓ International Capital Markets
Multi-market listing pathways across Hong Kong, U.S., and Mainland China (A-share markets)

✓ Financing Instruments & Financial Support
Cross-border lending, offshore financing structures, and policy-driven investment funds

✓ Long-Term Strategic Capital Deployment
Building a global closed loop across market access – capital allocation – R&D innovation

✓ The Second Phase of Chinese Enterprises’ Global Expansion
Transitioning from cost-based advantages to globally recognized brands

✓ Outlook on Future Trends
Global expansion opportunities in emerging sectors such as new energy, artificial intelligence, and life sciences